Example Headless eCommerce Companies using PWAs, SPAs, AMP, and Websites built with React, Angular or Vue

The market leaders below have upgraded their eCommerce websites to make them behave more like native apps. They are fast, smooth, mobile-first, and support instant login and one tap checkout. These examples of eCommerce React Progressive Web Apps(PWA) and Single Page Applications(SPAs) showcase companies that have gone 'Headless.' The front-end of these websites have been separated from the eCommerce backend via APIs/microservices, allowing them to more easily upgrade their eCommerce platforms and eliminate vendor lock-in.
The benefits of the Headless Commerce approach are impressive, including:

  • Conversion rate increases of 15-30%
  • Organic traffic boosts of 32.1%, on average
  • Reduced bounce rates and higher ROI from SEM
  • Reduced lock-in to eCommerce platform vendor
  • Increased website improvement velocity through simpler/reduced code

Many of the brands listed below are on their headless commerce journey, upgrading in steps, so the attributes listed below exist only on parts of the website, or only for the mobile website.
Please email go@moovweb.com to propose edits or additions to this list.

Walmart

Walmart

SPA, mobile + desktop (partial), Node.js BFF

Target

Target

React PWA, mobile + desktop

Airbnb

Airbnb

PWA, mobile + desktop

Nike

Nike

React SPA, mobile, Node.js BFF

Home Depot

Home Depot

PWA, mobile + desktop

United Airlines

United Airlines

React PWA, mobile + desktop, No BFF

Uber

Uber

PWA, mobile + desktop

Staples

Staples

React PWA, mobile, Node.js BFF

Macy's

Macy's

SPA, mobile, Java BFF

Bloomingdale's

Bloomingdale's

SPA, mobile, Java BFF

Bed Bath & Beyond

Bed Bath & Beyond

PWA, mobile + desktop

Williams-Sonoma

Williams-Sonoma

SPA, mobile + desktop

Tory Burch

Tory Burch

PWA, mobile + desktop

Zara

Zara

SPA, mobile + desktop

Adidas

Adidas

PWA, mobile + desktop

Reebok

Reebok

React PWA, mobile + desktop, Akamai

Alibaba

Alibaba

Vue SPA, mobile + desktop, Node.js BFF

Sears

Sears

SPA, mobile

American Eagle

American Eagle

SPA, mobile

DSW

DSW

Angular SPA, mobile + desktop

Lululemon

Lululemon

React SPA, mobile + desktop

Lulus

Lulus

Vue SPA, mobile + desktop

Burberry

Burberry

SPA, mobile, Oracle

Lego

Lego

PWA, mobile + desktop

Shoe Carnival

Shoe Carnival

React PWA, mobile, AMP, Node.js BFF

AKIRA

AKIRA

React PWA, mobile, AMP, Node.js BFF

The Tie Bar

The Tie Bar

React PWA, mobile + desktop, AMP, Node.js BFF

Dollar Shave Club

Dollar Shave Club

SPA, mobile + desktop

Venus

Venus

React PWA, mobile, Node.js BFF

Feel Unique

Feel Unique

React PWA, mobile, Node.js BFF

Starbucks

Starbucks

PWA

Whole Foods Market

Whole Foods Market

React SPA, mobile + desktop

Burton

Burton

SPA, mobile + desktop, AWS

Poshmark

Poshmark

Vue SPA, mobile + desktop

Billie

Billie

React SPA, mobile + desktop

Uniqlo US

Uniqlo US

SPA, mobile, No BFF

Warby Parker

Warby Parker

SPA, mobile + desktop

Lily Pullitzer

Lily Pullitzer

React PWA, mobile, No BFF

CVS

CVS

React SPA, mobile + desktop

Broadway

Broadway

SPA, mobile + desktop

Groupon

Groupon

AMP

DoorDash

DoorDash

SPA, mobile + desktop

Redbox

Redbox

React SPA, mobile + desktop

SnapDeal

SnapDeal

PWA, mobile, AMP

Ticketmaster

Ticketmaster

React SPA, mobile + desktop, Next.js

Under Armor UK

Under Armor UK

React PWA, mobile, No BFF

Overstock

Overstock

React SPA, mobile + desktop

West Elm

West Elm

SPA, mobile

Kirkland's

Kirkland's

React PWA, mobile, Node.js BFF

Stage Stores

Stage Stores

React PWA, mobile, Node.js BFF

Nature Box

Nature Box

React SPA, mobile + desktop

Lands' End

Lands' End

Anglular SPA, mobile + desktop

Zales

Zales

PWA, mobile, AMP

1-800-Flowers.com

1-800-Flowers.com

PWA, mobile, AMP, Node.js BFF, Websphere Commerce

Lancome

Lancome

React PWA, mobile, AMP, No BFF

Rent The Runway

Rent The Runway

SPA, Node.js BFF

Twitter

Twitter

Next.js PWA, mobile + desktop

Pinterest

Pinterest

PWA, mobile + desktop

BMW

BMW

PWA, mobile, AMP

Letgo

Letgo

PWA, mobile + desktop

Trivago

Trivago

PWA, mobile + desktop

Annie Selke

Annie Selke

React PWA, mobile, AMP, Node.js BFF

Spreetail

Spreetail

h

The Real Real

The Real Real

SPA

Supreme

Supreme

Ruby on Rails SPA, mobile + desktop

Glossier

Glossier

SPA, mobile

thredUP

thredUP

SPA, mobile + desktop

Shari's Berries

Shari's Berries

PWA, mobile + desktop

IHG Hotels

IHG Hotels

Angular SPA, mobile + desktop, No BFF

Carnival Cruises

Carnival Cruises

React PWA, mobile, No BFF

CarParts.com

CarParts.com

React PWA, mobile, No BFF

Bonobos

Bonobos

SPA, mobile + desktop

Debenhams

Debenhams

React PWA, mobile, No BFF

Flipkart

Flipkart

PWA, mobile + desktop (partial)

Hello Fresh

Hello Fresh

SPA, mobile + desktop, AMP

Away

Away

SPA, mobile + desktop

Harbor Freight Tools

Harbor Freight Tools

React PWA, mobile + desktop, Node.js BFF, Magento

Goat

Goat

SPA, mobile + desktop

Grainger

Grainger

SPA, desktop, Handlebars, Hybris

U.S. Auto Parts Network Inc.

U.S. Auto Parts Network Inc.

PWA, mobile, AMP

Gift Tree

Gift Tree

SPA, mobile, AMP

Ipsy

Ipsy

SPA, mobile + desktop, AMP

Speedway Motors Inc.

Speedway Motors Inc.

SPA, mobile + desktop, AMP

George

George

PWA, mobile + desktop

Youtube

Youtube

PWA, SPA, mobile + desktop

FTD

FTD

PWA, mobile + desktop

GlassesUSA

GlassesUSA

SPA, mobile

Google Play Store

Google Play Store

SPA, mobile + desktop

Apple Music Beta

Apple Music Beta

SPA, mobile + desktop

Pandora

Pandora

SPA, mobile + desktop

Tinder

Tinder

PWA

Telegram

Telegram

PWA

Facebook

Facebook

PWA, mobile + desktop

Instagram

Instagram

PWA, mobile + desktop

Netflix

Netflix

SPA, mobile + desktop

Forbes

Forbes

mobile + desktop, AMP

Wall Street Journal

Wall Street Journal

mobile + desktop, AMP

The Tribune

The Tribune

mobile + desktop, AMP

Huffington Post

Huffington Post

mobile + desktop, AMP

Pure Formulas

Pure Formulas

React PWA, mobile, No BFF

Special Milano

Special Milano

Vue PWA, mobile + desktop

Cheryl's

Cheryl's

React PWA, Node.js BFF, Home-grown eCommerce platform

ProFlowers

ProFlowers

PWA, mobile + desktop

Nykaa

Nykaa

React PWA, mobile, Node.js BFF, Home-grown eCommerce platform

Jumia Travel

Jumia Travel

SPA, mobile + desktop

MakeMyTrip

MakeMyTrip

PWA, mobile + desktop

Ola Cabs

Ola Cabs

PWA, mobile + desktop

Virgin America

Virgin America

PWA, mobile

Cheapoair

Cheapoair

SPA, mobile + desktop

Cool Cousin

Cool Cousin

PWA, mobile + desktop

Superbalist

Superbalist

PWA, mobile + desktop

Cloud 9 Living

Cloud 9 Living

PWA, mobile

Techniblock Suncare

Techniblock Suncare

PWA, mobile, Oxatis eComm Platform

Paula's Choice Skincare

Paula's Choice Skincare

SPA, mobile + desktop

Ali Express

Ali Express

PWA, mobile, AMP

OLX

OLX

PWA, mobile + desktop

La Nature

La Nature

PWA, mobile + desktop

Malianta

Malianta

SPA, AMP

Cromwell Watch Company

Cromwell Watch Company

SPA, desktop

Adore Me

Adore Me

Anglular SPA, mobile + desktop

true&co

true&co

Vue SPA, mobile + desktop

B&H

B&H

PWA, mobile, AMP

JM Bullion

JM Bullion

Angular SPA, mobile

Dick Blick Art

Dick Blick Art

React SPA, mobile + desktop

Weight Watchers

Weight Watchers

React SPA, mobile + desktop

Romwe

Romwe

Vue PWA, mobile + desktop

Moda Operandi

Moda Operandi

React SPA, mobile + desktop

Birchbox

Birchbox

SPA, mobile + desktop

Nectar Sleep

Nectar Sleep

SPA, mobile + desktop

Rockauto

Rockauto

SPA, mobile + desktop

Lakeshore Learning

Lakeshore Learning

SPA, mobile + desktop, Oracle

Autonomous

Autonomous

PWA, mobile + desktop

Gamefly

Gamefly

Angular SPA, mobile + desktop, AMP

Orvis

Orvis

Angular PWA, mobile

Michael Kors

Michael Kors

SPA, mobile + desktop

Vitamin Shoppe

Vitamin Shoppe

Angular SPA, mobile + desktop

Everlane

Everlane

React SPA, mobile + desktop

Ssence

Ssence

Vue SPA, mobile + desktop, Riskified

Balsam Hill

Balsam Hill

Angular SPA, mobile

Real Truck

Real Truck

Vue SPA, mobile + desktop

Rothys

Rothys

Vue PWA, mobile + desktop

Spreadshirt

Spreadshirt

SPA, mobile + desktop

Destination XL

Destination XL

Angular SPA, mobile + desktop

Ritani

Ritani

React SPA, mobile + desktop

Yamibuy

Yamibuy

Vue SPA, mobile

Repair Clinic

Repair Clinic

React SPA, mobile + desktop

Road Runner

Road Runner

PWA, mobile + desktop, Oracle

Grove Collaborative

Grove Collaborative

Vue SPA, mobile + desktop

Wine Library

Wine Library

Ruby on Rails SPA, mobile + desktop

Rooms To Go

Rooms To Go

React SPA, mobile + desktop

The Vermont Country Store

The Vermont Country Store

RequireJS SPA, mobile + desktop, Oracle

iHerb

iHerb

React SPA, mobile

BKSTR

BKSTR

Angular SPA, mobile + desktop

Footnotes:

  1. BFF - backend for the forntend
  2. SPA - Single Page Application (an app-like website)
  3. MPW - Multi-Page Website
  4. PWA - Progressive Web App (an app-like website with a service worker)

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